CREATIVE PACKAGING
I was briefed to design packaging and promotional materials for an exhibition for a specific artist or group of artists. I chose Vasjen Katro, who’s known for his poster-a-day project - Baugasm.
Exhibition Branding
Inspired by the work Vasjen Katro I created a colour palette, show logo, fonts and patterns to be used across the website and print materials.
I chose Visual Playground, an interactive exhibition hosted in Romania, to base this project on. The exhibition hosted Vasjen in 2019 so for this project he will hypothetically be appearing again in 2021. The exhibition already have their own logo which I have included in the web page and on the box packaging.
outer packaging
For the outer packaging, I have designed a transparent box. Printed on the front of the box in the style of the Baugasm project posters, I have included exhibition details as well as some of the usual details Vasjen includes.
On the back of the box, I have included the show name and QR to link through to the webpage.
Information Design
I chose to create the informational part of the brief in a web page. I have experience as a web designer and with an artist who’s techniques are primarily digital I felt it would be appropriate. The QR code on the box links straight through to the web page which is no longer active.
Exhibition Freebies
For the exhibition freebie I have used the posters created by Vasjen as part of the Baugasm project to create postcards. These could be used at the exhibition to take notes of be displayed at home as mini inspirational art works.
On the reverse of the postcards I have used a standard postcard design with the existing Baugasm logo created by Vasjen.
I have also designed some stickers to be used to create your own Baugasm like design on the front of the box.
